Belfast Telegraph

Our sharp-dressed men will cut a dash in ultra-fashionable France

By Frances Burscough

I may not be much of a football pundit, but I do know style when I see it and in my opinion the new suits for Northern Ireland's Euro team are a total triumph of style and substance.

The striking navy, green and white team colours have been skilfully combined by the Belfast menswear label Bogart to encapsulate both timeless tailoring and up-to-the-minute fashion detailing.

It's a winning combination. The slim silhouette, with distinctive narrow-fitting flat-fronted trousers and fitted matching waistcoat is a nod to the retro Rat Pack look of the 1950s, which has been influencing menswear for the last two seasons.

Add a simple single-breasted jacket with high lapels and the French phrase "tres chic" springs instantly to mind. All that remains to complete the vision of sartorial suave is a crisp white poplin shirt, a vivid emerald and navy silk tie and a pair of classic brown Derby shoes to seal the deal.

The result at full-time? Ooooh la-la! Sacre bleue! C'est magnifique, non?

Now it's only right and appropriate that our team should be suited and booted so impeccably for their historic trip across the Channel. Those French think they know a thing or two about fashion after all! And now our lads can show them that as far as fashion is concerned, Belfast can give Paris a run for its money.

Bogart, the Irish FA's official suit partner, worked with lifestyle brand Herbie Frogg to design and produce the official suit.

The green and navy tie will soon be available for the public to buy.

Bogart is Belfast's longest-established city centre menswear retailer, having been in business since 1971. The company operates two Belfast stores, in Ann Street and Callender Street, as well as a shop in Newry's Canal Court. The family business is headed up by Newry native and company managing director John Keenan, working alongside sons Gary, Mark and Neil.

Belfast Telegraph


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