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Rogue apostrophe costs Northern Ireland taxpayers more than £1k after Council sign gaffe


The poster with the error. Pic BBC.

The poster with the error. Pic BBC.

The poster with the error. Pic BBC.

A rogue apostrophe on a promotional sign produced by a Northern Ireland council has cost the taxpayer more than £1,000 - after it was reprinted on promotional material.

The gaffe appeared on a billboard and subsequent promotional material by Armagh, Banbridge and Craigavon Borough Council for a performance of Charles Dickens' Great Expectations.

The event was held on July 21 at Solitude Park in Banbridge.

The BBC reports that the reprinting of the material cost around £1,200 which included £140 on correcting 48 sheets, £95 on delivering additional leaflets, £295 on reprinting advertising boards, £332 on flyers and posters and £290 on a window vinyl.

In a statement sent to the Belfast Telegraph, Banbridge and Craigavon Borough Council said:

"To promote our outdoor theatre production of ‘Great Expectations’ by Charles Dickens, we produced a variety of advertising and publicity materials to maximise public awareness of this exciting free event. Unfortunately, due simply to human error, a misplaced apostrophe was not picked up.

"Discovering the error, we weighed up whether or not to replace the material and, given that the event was a celebration of such a literary giant and in line with our own commitment to best practice, decided that it was the right thing to do.  

"We are delighted to report that the event was a huge success, with several thousand attendees enjoying the unique spectacle of ‘Great Expectations’ performed in the beautiful surroundings of Solitude Park, Banbridge."

Belfast Telegraph