Golf star Rory McIlroy has launched a new charity fundraiser to help youngsters.
For the first six tournaments he plays this year, his golf bag will carry the name and logo of a different children's charity. The bag will be auctioned online during the event, with the advertised organisations benefiting from the money.
McIlroy, from Holywood, Co Down, said: "When I was younger my parents sacrificed everything to allow me to play the game I love. Having that support from my family gave me the opportunity to chase my dreams. But I know that every child is not so fortunate.
"My aim is that The Rory Foundation will support children's charities big and small, around the world, that try to give kids that helping hand."
The initiative is known as the 6 Bags Project, and the first charity whose logo will be on the golf bag in Abu Dhabi is from McIlroy's home, the Northern Ireland Cancer Fund for Children (NICFC).
Gillian Cleery, the charity's chief executive, said: "We are so proud to be the first of the six nominated charities benefiting from the 6 Bags Project.
"This association with Rory will not only have a significant impact on children and young people who look up to Rory and are inspired by him, but will also help to maintain Rory's very important links to Northern Ireland as he moves increasingly into a global circuit.
"Our aim is to create a brand new therapeutic centre for children and their families. Any monies raised from being part of the 6 Bags Project will go towards fulfilling this dream."
Gerry McIlroy, Rory's father and one of four trustees of the foundation, said he and his wife Rosie were very proud of what their world number one son had achieved on and off the golf course.
"The creation of this foundation is, for Rory, we feel a natural progression and is ultimately about giving back," he said.