Safety Week to put focus on good practice
Farmers in Northern Ireland are being urged to tackle the "excessively high" accident rate in the industry.
The Health and Safety Executive NI (HSENI) is one of a number of bodies across the UK and Ireland taking part in the annual Farm Safety Week.
Sharing examples of good practice will be the main message this year instead of the usual focus on agriculture's poor safety record.
Two people have died from accidents on Northern Ireland farms between April 1 and July 11 this year, with seven deaths in 2017/18.
The HSENI says there had been some improvement in farm safety, but many of the same accidents kept happening.
Ulster Farmers' Union president Ivor Ferguson said the message to 'Stop and Think Safe' remained sound advice.
He added that the "pester power" of family and friends could help reinforce the message.
"It could save a business from the horrendous consequences of a death or serious injury," he said.
As part of the wider effort, former JLS star turned farmer JB Gill has thrown his support behind the campaign.