An SDLP MLA has sparked an online row after querying the Union Jack flag being used as part of a display in a Tesco store.
Mid Ulster MLA Patsy McGlone tweeted about noticing strawberries being displayed in Union Jack adorned boxes.
"What's with all this flag stuff on Tesco products?," he Tweeted.
"Head of Marketing needs a revision class."
The tweet quickly started a debate with over 1,200 replies on the website in less than 24 hours.
Many people pointed out that the berries were being sold in the UK and had likely been grown in the UK.
Young Unionist Chairman Joshua Lowry responded "UK company, sells UK produce with UK flag on it in the UK. Get a grip".
Former SDLP councillor Mairia Cahill criticised her party colleague for the post.
"Maybe they're British grown strawberries? This is puerile nonsense and I am scundered to death that the party which produced Mallon and Hume also produced this tweet," she wrote.
"And I say that as a member, albeit one who is still scundered to death in general."
Foyle MLA Gary Middleton was also critical of the Mid Ulster MLA.
"When most of NI thought they’d heard it all with a civil servant being offended by a portrait in steps Patsy, offended by a punnet of strawberries with a flag on it. Catch a grip!," he wrote on Twitter.
Mr McGlone responded saying it was a "genuine question".
"I'm often in Tesco and hadn't ever noticed this intensified branding before," he wrote.
"Like many, was wondering if it was related to some form of Brexit marketing!"
Patsy McGlone and Tesco have been contacted in relation to this story.