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Gary Law temp byline 2021

Shortcross: ‘A degree of black magic’… How Co Down’s gin pioneers did it their own way to create a whiskey like no other

Gary Law


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Fiona and David Boyd-Armstrong of Rademon Distillery

Fiona and David Boyd-Armstrong of Rademon Distillery

Fiona and David Boyd-Armstrong of Rademon Distillery

For any small business, launching a brand new product onto a market dominated by big corporate players with their huge marketing budgets and global reach must be a truly daunting experience. You could probably multiply that apprehensiveness by a factor of 10 for Co Down couple David and Fiona Boyd-Armstrong when, seven years ago, they took a deep breath and sent Northern Ireland’s first artisan gin out into the shops.

Shortcross hit the shelves in 2014, blazing a trail for a new wave of small spirit distillers and adding a new dimension to what was then Northern Ireland’s fledgling food and drink renaissance. Today it’s a familiar and trusted brand with a loyal fan base. But don’t think any of that came easily.


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