Sporting stars from across Northern Ireland have come together to urge men not to take their eye off the ball when it comes to health.
A total of 17 men daily are diagnosed with cancer.
They are more likely to develop the disease than women, and 37% more likely to die from it.
Experts say poor diet, lack of exercise, and a reluctance to talk about their health means men are more at risk of the potentially fatal disease.
Ulster and Ireland rugby player Paddy Jackson, Gaelic footballer Sean Cavanagh, and football star Joe Gormley say it is time for men to 'get a grip' of their health by taking advantage of a free check-up from Action Cancer.
Fly-half Jackson said: "It's important that guys are aware of what to look out for and how to reduce their chances of getting cancer. Any male aged 16-plus can book a free appointment so come on guys Get a Grip and book yourself in for a health check."