Debate on a border poll has so far focused largely on flags and anthems, but our survey suggests that health and wealth are key issues on which a referendum on Irish unity will succeed or fail.
The future health system and taxes matter at least as much to people as what happens the Tricolour and Amhrán na bhFiann.
The DUP would do well to focus on these findings as it chooses its future leader.
The Union would be better served by making strong economic arguments for its preservation, rather than politicians heading down the rabbit hole of poking their noses into people's bedrooms and private lives.
Our poll findings suggests that nationalists have a job of work to do to make a strong financial case for a united Ireland, although that is certainly not an impossible task.
The Scottish Government produced a 650-page white paper laying out the case for independence in 2013. There is no sign that a similarly comprehensive blueprint is on the horizon from nationalists here.
Our poll indicates that the strongest argument unionists could employ is that Irish unity would hit people in their pockets on both sides of the border.
More than half in Northern Ireland think they'd be worse off with just 16% believing they'd prosper. But 28% of people were unsure, meaning that the economic arguments on both sides really need to be formed and aired.
In the Republic, four in 10 thought they'd be worse off in a united Ireland, one in five disagreed, and a staggering 43% didn't know. If RTE hasn't already planned it, another Claire Byrne Live to shed light on this part of the debate would be warmly welcomed.
A majority on both sides of the border said they wouldn't be prepared to pay more taxes to fund Irish unity.
Northern Ireland currently receives a £10bn annual subvention from Westminster. Almost half of people in the Republic said they'd match that (12%) or pay some of it (37%). A third were totally opposed to doing so.
But the £10bn figure is disputed. It's the UK statistical calculation that encompasses costs which nationalists believe wouldn't transfer to a new united Ireland. Those costs include UK government debt interest, contributions to the UK armed forces and pension liabilities.
Still, Northern Ireland's low cost of living and high number of public sector jobs will be extremely successful weapons if unionists are forced to do battle in a border poll.
The jewel in the crown will of course be the NHS. Six in 10 voters here would be uncomfortable about transferring to the Republic's health service.
Changing it to a system similar to the NHS with free access and no prescription charges would surely be essential for nationalists in a future referendum. The British Treasury footing the bill during the pandemic for the furlough scheme also gives unionists strong ammunition.
However, nationalists will be able to use Northern Ireland's poor infrastructure, low wages, and very small private sector in their arguments. They will also suggest that considerable economic opportunities and potential investment could open up in the event of Irish unity.
This poll gives Irish unity campaigners many reasons to pause for thought. Yet it also counters claims made by those who oppose constitutional change. The idea that the south doesn't want the north is contradicted.
More than two-thirds of people in the Republic support Irish unity with just 16% against.
In Northern Ireland, there was a clear pro-Union lead - 43% to 35%, with 21% undecided.
Some 44% of people here want a border poll compared to 39% opposed; in the Republic two-thirds want one. Among referendum supporters, seven in 10 on both sides of the border want one now or within five years.
Those figures suggest that the Taoiseach, who has dragged his feet on the issue and ruled out a border poll in coming years, is out of step with voters.
The 30th anniversary of the Good Friday Agreement in 2028 is the date many nationalists are now speaking of for a referendum.
The economic recovery of both the UK and the Republic post-pandemic will be key to the unity debate. If one state fares remarkably better than the other that will sway a significant amount of Northern Ireland voters.