Time is money ... Tag Heuer’s new Belfast store selling watches for up to £14k
A watch retailing at almost £14,000 is part of a lavish collection available at Ireland's only Tag Heuer boutique which opened in Belfast yesterday.
The Swiss brand, one of the most luxurious in the world, has teamed up with Lunn's Jewellers to open a store in Queen's Arcade that will offer the company's classic collection and some exclusive timepieces.
One is the remake of the Formula 1 inspired Monaco, the original of which was worn by Steve McQueen in the 1971 film Le Mans.
Only 169 of the 50th anniversary Monaco watches were produced, two of which are stocked in the Belfast store.
They have already been purchased by two local customers, according to Nick Callegari, TAG Heuer's commercial director.
The Monaco retails at £5,350.
The store's most expensive offering is the Carrera Calibre, which costs almost £13,650.
Mr Callegari said the price tag is due to the watch's "precision engineering".
The cheapest watch on sale starts at around £1,000.
Mr Callegari, who was in Belfast launching the store, added: "We are proud to be partnering with Lunn's to open a new Tag Heuer boutique.
"The relationship Lunn's has with its customers is part of the reason we opened here.
"We have an open door culture and welcome everyone into the store.
"What we want to offer is an experience and, with the way retail is going, that is very important.
"We tell a story here in a 360-degree environment and that experience is part of Tag Heuer.
"Tag Heuer is a brand that people grow with. So when a person gets their first promotion they come here to get their first Tag Heuer watch, and then again when they get a second promotion and that continues."
In the boutique, which has created four new roles, pictures of some of the brand's best-known ambassadors adorn the walls, including model Cara Delevingne and actor Patrick Dempsey, as well as its heritage sports partners.
Lunn's, which owns Queen's Arcade, has had a relationship with Tag Heuer for many years. Suzanne Lunn, Lunn's Jewellers' marketing director, said her grandfather purchased two Heuer hand watches that date back to the late 1950s and are currently kept in a safe.
She said: "Lunn's are delighted to open TAG Heuer's first stand-alone boutique in Ireland.
"We are especially proud to locate it in Queen's Arcade where my grandfather, John Lunn, established our business nearly 70 years ago.
"We are confident in the future of retail in Belfast city centre and are excited that we can now offer a totally immersive TAG Heuer experience.
"The addition of the TAG Heuer boutique will complement our ambitions to enhance Queen's Arcade as an iconic shopping destination in Ireland."
The revamp of Queen's Arcade is expected to be completed by autumn.
Lunn's has also partnered with Rolex to open another exclusive stand-alone boutique in the arcade.