A widow killed in a tragic road accident close to her Co Down home has been described as a "lovely, friendly woman".
The mother-of-four, who it is understood was in her 80s, was hit as she made her way to a shop in Kilkeel on Tuesday evening.
She died shortly after she was involved in the collision with a Citroen C1 around 6.30pm.
The woman's family has asked for her not to be named.
Local UUP MLA Harold McKee, who came across the accident shortly after it happened, said members of the public and medics went to great lengths to save the woman's life.
"The lady involved was a lovely, friendly woman who, despite her great age, still valued her visit to the local shop, where she chatted to staff and customers," he added. "I was shocked when I came across the accident on Tuesday evening.
"Those who were there were already making enormous efforts to resuscitate the lady, as did the emergency services, who arrived very soon after, but sadly it was not to happen.
"She will be greatly missed by a wide family circle and by many friends and neighbours.
"They will be in my thoughts and prayers in coming days.
"Can I also say, my thoughts are with the other young lady involved in the accident.
"I could see that she was deeply distressed at the scene. While I did not personally witness the accident occur, I would urge anyone with information to contact the PSNI."
DUP councillor Glyn Hanna, who also knew the deceased, described her as a "pleasant woman".
The Kilkeel councillor said the close community had been left in shock at her death and called for a pedestrian crossing to be put in place where the woman lost her life.
"There should really be a crossing in that area because there's a few big housing estates (whose people) would cross that busy road to reach the shop - it's a very dangerous area," Mr Hanna explained.
"The deceased was a very pleasant Christian lady. Her husband died a number of years ago and she is mother to four children.
"She died on a route that she would have often walked, and that's very sad. She was quite a mobile woman.
"I also know the driver who was involved in the accident, so my thoughts are with her too. It's a dangerous part of the road. The street lighting in that area is not great, which makes it difficult to see.
"There's a lot of traffic on that road and there are a lot of pedestrians who cross over to get to the shop, so something needs to be done about it."
Police issued an appeal for information in the aftermath of the woman's tragic death.
Inspector Philip Quinn said: "An elderly woman, who was a pedestrian, was involved in the collision with a red Citroen C1 just after 6.30pm. The woman died as a result.
"Part of the Newcastle Road was closed for most of the evening, reopening to traffic at approximately midnight.
"I would ask anyone who may have seen the elderly female or the car in the area in the run-up to the incident to contact Ardmore Police Station or the Collision Investigation Unit on the non-emergency number 101."