An east Belfast barbershop has courted controversy for a second time with a new advert featuring North Korean dictator Kim Jong-un.
The sign outside Jay's Male Grooming salon on Bloomfield Avenue shows the leader of the world's most secretive state with the slogan: 'Don't have a bad hair day'.
Two years ago the business was criticised for a risque advert featuring a young woman's posterior with the name of the salon on her skin.
Belfast UUP councillor Jim Rodgers called for the sign to be removed.
"I can understand where the owner's coming from, but with the track record of this individual I think it's most certainly in bad taste and will not go down very well in the area I grew up in," he said.
North Korea has been at the centre of escalating tensions in the Pacific region this year after conducting multiple missile tests, prompting a war of words between Kim Jong-un and US President Donald Trump. Businessman Jay Millar said he had not received any complaints about the ad.
"There's actually a couple of kids have come in and asked for that haircut, they're loving it. But it's not that far removed from the short back and sides everyone seems to like now," he said.
"It's all good-hearted banter and not something people should really be worried about."
Belfast dentist Conor O'Hare recently spent a week in the North Korean capital of Pyongyang.
"There would be no such joke over there, definitely not," he told the Belfast Telegraph.
"They respect the leader and there's no jokes ever made about him. I'd say this would result in a big punishment in Pyongyang, but if I saw this sign in Belfast it would probably make me laugh."
Rev Ken Higgins of the nearby St Donard's Church of Ireland said he saw the funny side this time, despite objecting to the bare-faced cheek of the previous promotion.
"That was just pornography on the street and offensive to a lot of older people around here," he said.
"But I've seen the new poster and I think it's more of a comedy thing.
"In my job you could choose to be offended every day by something or just ignore it.
"Besides, I don't think there's too many people from North Korea running around east Belfast somehow."