It's no secret that 'Will Grigg is on fire' - and it shows no sign of stopping any time soon.
Wigan fan Sean Kennedy's adaptation of Gala's 1996 hit 'Freed from Desire' has been the musical accompaniment to the Latics' promotion-winning season and Grigg's golden boot-clinching campaign in League One.
And on Thursday night at the Limelight Belfast party-goers were in fine voice as they too sang the chant.
Giant billboards featuring the Northern Ireland football squad and manager Michael O'Neill are up across the country ahead of the summer's European Championship adventure.
On Thursday Will Grigg's billboard in Belfast city centre was given a special adaption to reflect the lyrics of the chant.
There was a flurry of social media activity around it- which appears to have been a clever photoshop.
With just over a fortnight until the Euros 2016 kick-off even the rest of the Northern Ireland team have joined in with their version of the viral chant.
His Northern Ireland teammates took a line-each in a BBC video which has been viewed almost 200,000 times.
Albeit some with more enthusiasm than others.
Grigg, 24, said: "To hear the fans singing it for eight or nine minutes every game is good and it came at a good time with me scoring goals. It definitely gave me an extra little bit.''
Grigg's form - he scored 10 times in Wigan's final nine fixtures - earned him a recall to Michael O'Neill's international set-up for this Friday's home friendly with Belarus and there was a familiar tune greeting him at the squad meet-up in Manchester last week.
"It's when I'm walking anywhere, even meeting up with the boys here, it's the first thing they sing,'' he added. "It's not going to get old for me so hopefully I can keep going and if it gets going at the Euros that would be special.''
The official Northern Ireland squad of 23 players for Euro 2016 will be announced on May 28 at noon. Northern Ireland's first fixture is in Nice against Poland on June 12. The next is in Lyon against Ukraine on June 16 and then in Paris against Germany on June 21.