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Olympic mascots branded ‘rubbish’ by experts

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The London 2012 Olympic and Paralympic mascots - Wenlock (left) and Mandeville (right) respectively - with schoolchildren from London

The London 2012 Olympic and Paralympic mascots - Wenlock (left) and Mandeville (right) respectively - with schoolchildren from London

The London 2012 Olympic and Paralympic mascots - Wenlock (left) and Mandeville (right) were unveiled on Wednesday night

The London 2012 Olympic and Paralympic mascots - Wenlock (left) and Mandeville (right) were unveiled on Wednesday night

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The London 2012 Olympic and Paralympic mascots - Wenlock (left) and Mandeville (right) respectively - with schoolchildren from London

London's new Olympic mascots have been branded “patronising rubbish” by design experts.

The two characters, named Wenlock and Mandeville, were unveiled last night after a rigorous 18-month design process involving 40 focus groups.

The one-eyed creatures are intended to help young people relate to the 2012 Games.

But branding experts last night called them “a calamity” and said bosses have wasted thousands of pounds.

Stephen Bayley, the prominent design critic, said: “What is it about these Games which seems to drive the organisers into this cretinous infantilism?

“Why can’t we have something that makes us sing with pride, instead of these appalling computerised Smurfs for the iPhone generation?”

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