They were meant to be the bright young stars of a new Cameron Government, but there were mixed fortunes for Conservative ‘A-listers' on election night.
The list was drawn up by David Cameron to increase the number of female and ethnic minority MPs and fast-track rising stars.
There was a high-profile failure in Westminster North for Joanne Cash, a 39-year-old barrister.
Cash, wife of one of Cameron's Eton contemporaries, was widely tipped for a future Cabinet role.
In Cheltenham, Mark Coote lost by nearly 5,000 votes. Wilfred Emmanuel-Jones, the so-called ‘Black Farmer', was unsuccessful in nearby Chippenham.
In Eastleigh, Maria Hutchings was unable to win a seat that was 11th on the list of Tory targets.
Elsewhere, the Liberal Democrats increased their majority in Sutton and Cheam.
Philippa Stroud, head of the Centre for Social Justice and a key contributor to the Tories social policy, lost after a series of unfavorable newspaper headlines in the last week of her campaign.
Shaun Bailey, a black youth worker standing in Hammersmith, was unable to win despite visits by David Cameron and several leading party members.
However, ‘chick-lit' author Louise Bagshawe fared better against an incumbent Labour MP, winning Corby on a 3.4% swing.
Sam Gymiah, a black 33-year-old former CBI Entrepreneur of the Year, held on to a substantial majority in Surrey East, and Nicholas Bole, former director of Policy Exchange, won the safe seat of Grantham and Stamford.