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David Cameron's popularity plunges

David Cameron is less popular than his party for the first time, according to a new poll.

The survey, conducted for former Conservative treasurer Lord Ashcroft, showed a "noticeable shift" towards dissatisfaction with the Prime Minister's performance, while the Tories lost ground on issues like immigration and welfare reform over the early months of this year. Lord Ashcroft blamed the Tory setbacks on the party putting people off by "talking amongst ourselves" about peripheral issues rather than focusing on voters' core priorities.

Overall, 37% of those questioned said they would vote Labour, 27% Conservative, 15% the Ukip and 9% Liberal Democrat, giving Labour a 10-point advantage, though Lord Ash-croft noted that this was "not much of a score for an opposition party expecting to sweep to power in 23 months' time".

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