Gordon Brown has admitted he is "upping the tempo" of his campaign for re-election amid signs that Labour could be beaten back into third place in the May 6 poll.
The Prime Minister denied that he was tearing up his strategy with less than two weeks to go until polling day.
But he said: "As you get nearer to election day you are always upping the tempo.
"Of course we are upping the tempo. We are upping the tempo today and tomorrow. That was always the plan to up the tempo."
Aides said he would be engaging more with ordinary members of the public, including more question and answer sessions with people who are not Labour Party members.
The move appears to acknowledge criticism that the Prime Minister's contact with the public has been limited, his focus being on gatherings with mostly Labour sympathisers.
Polls suggest that, more than half way through the election campaign, Labour is at risk of being beaten into third in the popular vote by the Tories and the Liberal Democrats.
He told journalists: "You wait and see what happens to the polls."
He added: "There is all the different excitements and ups and downs of a campaign. I have been through many in the past and you go through these phases.
"But in the end you can ask people what is the central issue that is worrying you, what is the issue you are concerned about, what is the most important issue for your family."