Belfast Telegraph

High-profile visits boost brewery

The visits of US president Barack Obama and Queen Elizabeth to Ireland last year helped boost visitor numbers to the Guinness Storehouse by 10%, bosses have said.

Some 1,025,677 people passed through the doors of the St James' Gate attraction in Dublin, making it Ireland's top fee-paying international tourist draw.

Paul Carty, managing director of the Storehouse, said one in every two visitors to the capital have the brewery on their itinerary.

"All eyes were on Ireland during the high profile state visits of US President Barack Obama and Her Majesty, Queen Elizabeth II last May and this had a positive impact on our visitor numbers," he said.

"A very successful St Patrick's Day festival and the launch of Five, an entirely new experience dedicated to Guinness and food at the Storehouse also contributed to helping us achieve our second highest footfall figures ever recorded."

Alex Connolly, communications head at Failte Ireland, said the figures reflected an increase in overseas visitors last year and maybe a "royal bounce" from the Queen's visit.

"If we can maintain this momentum in 2012, there is every reason to believe that the Storehouse, and all our other key tourism attractions, can further increase visitor numbers this year," he said.

"That will be good for tourism and great for our economy".

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