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Irish households splash out 49 million euro on social media and dating sites

Total household expenditure on digital services in 202 was estimated at 896 million euro, figures have revealed.

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Irish households spent 49 million euro on social media and dating sites in 2020, new figures show (Alamy/PA)

Irish households spent 49 million euro on social media and dating sites in 2020, new figures show (Alamy/PA)

Irish households spent 49 million euro on social media and dating sites in 2020, new figures show (Alamy/PA)

Irish households spent 49 million euro on social media and dating sites in 2020, new figures show.

The total household expenditure on digital services was estimated at 896 million euro in 2020, new data published by the Central Statistics Office (CSO) shows.

Of the 896 million euro, 138 million euro (15%) went to Irish resident companies supplying digital services.

At 211 million euro, video streaming services was the largest category of digital service, followed by online gaming at 137 million euro and online gambling at 130 million euro.

The largest share of the country’s digital service imports came from the UK at 302 million euro, with online gambling being the largest service type imported from the UK.

Senior statistician Patrick Quill said: “This publication presents new estimates by the Central Statistics Office of household consumption of digitally provided services.

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“The estimates are based on data from administrative sources as well as from publicly available information.

“The analysis includes estimates of spending by households on streaming, gaming, audiobooks, podcasts, social media, app stores, data storage services, education and wellbeing and other online services.

“The costs of access to broadband and television are not included.”

The UK provided more digital services to Irish households than any other country at 34% of the total spend, followed by Ireland at 15% and the Netherlands at 13%.

The analysis includes estimates of spending by households on streaming, gaming, audiobooks, podcasts, social media, app stores, data storage services, education and wellbeing, and other online servicesPatrick Quill

Video streaming, at 211 million euro or 24% of the total spend, was the largest category of paid-for digital services.

The next highest categories of spending were on online gaming and online gambling, both at 15% of the total spend.

In 2020, Irish households spent 49 million euro on social media and dating sites, 25 million euro on publishing, audiobooks and podcasts, and 21 million euro on online services of education, wellbeing and hobbies in 2020.

These amounts add up to 11% of the total spend on digital services.

The CSO said international comparisons were not readily available.

However, cross-border spending of 758 million euro on digital services by Irish households compares with an estimated 7.4 billion euro cross-border digital purchases by German households in 2019.


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