| 7.2°C Belfast

Online clothes shopping surged 107% on Good Friday

Research by AIB also found many consumers rushed to stock up on groceries on March 12.

Close

A shopper in a facemask walks down an almost deserted Henry Street in Dublin’s city centre (PA)

A shopper in a facemask walks down an almost deserted Henry Street in Dublin’s city centre (PA)

A shopper in a facemask walks down an almost deserted Henry Street in Dublin’s city centre (PA)

Online shoppers spent 107% more than normal on clothing on Good Friday, marking the biggest increase during the coronavirus pandemic, research has found.

This rise in clothing spend that day was largely driven by under-25s, who splashed out 249% more than normal.

With shutters down on retail shops across the country, Irish consumers have started to spend more online.

Data from AIB reveals the spending habits of Irish consumers since Covid-19 started to impact the country at the beginning of March.

The data has been compiled from over one million transactions between March 8 and April 11.

Following the Taoiseach’S announcement on March 12 that schools would close and people should work from home where possible, Irish consumers rushed to buy necessities as spending was 17% higher than a normal weekday and 20% above the previous Thursday.

The following day saw consumers spending just 4% more than normal as panic-buying seemed to subside quickly.

Close

O’Connell Street in Dublin during lockdown (Brian Lawless/PA)

O’Connell Street in Dublin during lockdown (Brian Lawless/PA)

PA

O’Connell Street in Dublin during lockdown (Brian Lawless/PA)

Every day after March 13 has seen a significant drop in spending, with St Patrick’s Day recording a 47% fall in average spending – the lowest of any day since the crisis started.

The over-65s have recorded the biggest drop in spending at 27% as they adhere to Government advice to stay indoors.

Spending by those under 25 recorded a drop of 21% overall, while among those aged 35-44 it fell 13% – the smallest decline of any age group.

Dublin customers recorded the biggest drop in spending at 21%, while the surrounding counties followed closely.

Meath and Kildare both experienced a drop of 19%, with Wicklow falling 18% below the usual levels. Donegal recorded the lowest drop in spending at just 12%.

On Good Friday on April 10, Cork (+139%), Louth (+137%) and Westmeath (+135%) recorded the highest increase in online clothing spend, while in Dublin the figure was 92% above normal.

In addition to being the busiest day for overall spending, March 12 was also the busiest day for grocery spend. Spending on this day alone was 20% higher than the average spend during Christmas week 2019.

Consumers spent an average of 76 euro per grocery store transaction on this day, 60% higher than the previous Thursday when the average was 48 euro.

On average, consumers are now spending 30% more on groceries since Covid-19 started to impact Ireland.

Those aged 45-54 are spending 38% more than normal, more than any other age group.

Meanwhile, those between 25 and 34 are spending an average of 36% more. Over-65s have recorded the smallest increase in grocery spend, up 3.4% on normal levels.

This is consistent right across the country, with grocery spend up evenly across all counties.

Spend is up 36% among Dublin consumers, while those in Donegal are spending 35% more on groceries.

However, spend in general is down overall.

PA