Wonderland for runners and ravers
Dublin's RDS will be awash with neon, glow sticks, tutus and frills when it is transformed into an "electric wonderland" for a 5km rave.
But organisers of Electric Run have promised a departure from recent booze and drug-fuelled dance events rife with public disorder, and pledged a wholesome party that promotes healthy living.
Event director Ray O'Connor said the night time spectacle of lights and giant Disney-designed installations on March 22 will capture the imagination of thousands.
"This is going to be a 5km run set to very dramatic lighting and visuals, with sound and music pumping along the illuminated course," Mr O'Connor said.
"It will be magical."
The event was started in the United States in 2012 and has travelled around all the major cities.
The Electric Run in Dublin will be the first to take place outside the US and will kick off a European tour.
Giant installations, some of which were designed by Disney technicians, will be shipped in and world-class DJs enrolled for the electric event, which Mr O'Connor said generates "the equivalent of one million watts of power".
"The grounds of the RDS will be transformed into a sprawling 5km course for people to run," Mr O'Connor said.
"While we expect to attract runners and music lovers alike, we also expect mums, dads and their kids.
"Some will run the course, some will walk, and others will stop along the way to take in the sights and chat."
The giant installations dotted throughout the course will include rows of illuminated inflatable arches and pillars, and a section with 300 umbrellas lit up.
Famous DJs will perform along "Electric Avenue", where there will be stations serving coloured water.
"This event is not just for runners and it's not just for ravers," Mr O'Connor said.
"It's for seven and 70-year-olds.
"People are asking, 'Is this a 5km run?' We're saying, 'It's a 5km music event'.
"It's all about promoting healthy families and lifestyles
"The element of dance in it is for effect. It will attract music lovers, but equally a 30-year-old mother with her seven-year-old kid."
It will take organisers three days to build the course, which will be predominantly outdoors and will kick off after dusk.
There will also be an Electric Run after party.
Mr O'Connor said it will be up to the RDS to decide whether it will be a licensed event.
Electric Run is being organised by Run Ireland and event specialist Arcana, which has been behind large-scale productions like the International Eucharistic Congress.
It is also being sponsored by Elverys Sports.