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Ryanair's passengers soar to 99.9m over past 12 months

By Neil Lancefield

Ryanair carried a record 99.9 million passengers in the past 12 months, following improvements to customer service, the airline has said.

The rolling annual traffic figure was 17% higher than at the same time last year.

The Dublin-based carrier's November passenger numbers grew by 21% to 7.71 million, while its load factor rose from 88% to 93%.

The airline's chief marketing officer, Kenny Jacobs, said: "These record monthly numbers and load factors are due to our lower fares, our stronger forward bookings and the continuing success of our Always Getting Better customer experience programme, which continues to deliver stronger than expected traffic and load factors."

The airline is set to introduce a new website, app, crew uniform and in-flight menu over the next 12 months.

Earlier this week, the company launched legal action against Google and travel website eDreams over claims that consumers were being conned into mistakenly believing they were booking flights direct with the carrier.

Searches for Ryanair on Google can result in a paid advert for eDreams, which the airline described as a link to a "copycat website with identical Ryanair branding in order to deceive consumers".

The case has been taken to the High Court in the Republic for alleged breach of consumer protection legislation and trademark infringement.

Belfast Telegraph


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