Aldi offside with Scottish consumers over square ‘Sausedge’
The discounter has invoked the wrath of customers over its new square patty, known for generations north of the border as the breakfast staple Lorne.
Aldi has enraged Scottish consumers by suggesting that it has invented the square sausage.
Lorne – a Scottish breakfast staple for generations – appears to have been rebranded by the discount supermarket chain as “Sausedge”.
Breakfast just became a whole lot easier… Will you be trying our Sausedge? https://t.co/pPueOU3TAz— Aldi Stores UK (@AldiUK) May 14, 2019
It claims, via a news article, that the “patty-shaped pork has been designed to fit perfectly into sandwiches,” adding that it “allows hungry customers to throw together a butty without spending ages cutting up bangers”.
Aldi’s Scottish customers were quick to point out that the concept had been around for generations.
It's square sausage, staple food in Scotland for hundreds of years. Why is this even news lol. Daily Star: Aldi is selling SQUARE shaped sausages for a genius reason - Daily Star.https://t.co/BxLTJm9yAN— Paul Morrison (@morrison280876) May 13, 2019
What a genius idea. These square sausages fit perfectly on a piece of bread 👏🏼! How did these Aldi chiefs come up with such a thing? I’ve only ever seen them in absolutely every shop in Scotland for as long as I can remember... https://t.co/4dnQsiRlDn— Rico (@ThatBoiRico) May 14, 2019
One Scot went as far as accusing Aldi of cultural appropriation.
Even rival Lidl couldn’t resist weighing in.
Things Aldi also claim to have invented:— Lidl GB (@LidlGB) May 14, 2019
1. Irn Bru
3. The Proclaimers
4. Yer Da Selling Avon https://t.co/DZbnE0WcSe
An Aldi spokeswoman said the sausages, costing £1.79 for 340g, would be available for a limited time only.