Brown 'not ideal fit' for PM role
Gordon Brown has described his struggles to communicate with voters in the era of "touchy feely" politics and social media.
In his memoir, published a decade after he became Prime Minister, Mr Brown acknowledges he had not been "an ideal fit" in an age which put personal politics to the fore.
However, he said that while he may have been seen by some as being remote or aloof, what mattered to him throughout was "what our government could do for our country".
In a first extract from My Life, Our Times, Mr Brown admits his "biggest regret" as Prime Minister was his failure to convince voters to back his vision of progressive politics following the global financial crash of 2008.
Throughout his time in No 10, Mr Brown was criticised for being dour and awkward in public - factors widely seen to have contributed to his general election defeat in 2010.
He described growing up in an era where politicians were considered "self-absorbed and even out of touch" if they were "constantly self-referential in public".
"I never mastered the capacity to leave a good impression or sculpt my public image in 140 characters," he wrote. "In a far more touchy-feely era, our leaders ... assume they can win votes simply by telling their electors that they 'feel their pain'."
My Life, Our Times will be published on November 7