Coe reveals Olympic ticket details
Tickets for the London 2012 Olympic Games will go on sale on March 15, Seb Coe has announced.
And tickets for the London Paralympics will go on sale on September 9 after the prices are announced in May, the London 2012 chair confirmed.
Sports fans will have six weeks - to April 26 - to apply for the 6.6 million tickets available to the public for the Olympics.
Applications can be made at any point as it will not be a first come, first served process. From the deadline, all oversubscribed sessions will be allocated via a ballot.
Lord Coe said: "On 15 March, the application process opens to be part of the greatest show on earth. This is a once-in-a-lifetime opportunity to see the world's greatest athletes going for gold in the UK - a chance for people to see their favourite sport and perhaps try a new one.
"Our message today is simple - mark the date in your diary and sign up to our ticketing site at www.tickets.london2012.com to receive all the information you need to help you with the process."
Full details of the purchasing process and the finalised schedule for all 650 sport sessions will be announced in February.
The two million people who have so far signed up to the ticketing database will receive information about how to apply. They will be able to use their existing log-in details to access the application process. Further details of the application process for Paralympic tickets will be announced later this year.
A range of official ways to get Olympic tickets open on March 15. These include UK Games break packages available from official London 2012 supporter Thomas Cook, hospitality packages via Prestige Ticketing, international travel and accommodation packages with Jet Set Sports.
Tickets will be globally available through each National Olympic Committee or its authorised ticket reseller. Tickets for the London 2012 Festival events will go on sale this autumn.