Cut-price 'staycations' for 2012
Holidaymakers will be offered discounts on UK breaks in a major tourism drive aimed at cashing in on the Olympic year.
Culture Secretary Jeremy Hunt is unveiling a "staycation" campaign on Wednesday that will see companies slash "20.12%" off bills.
Tourists will be able to take advantage of the discount by using a dedicated website before the end of the Paralympics on September 9 to make bookings for this year and 2013.
Government officials said more than three million hotel rooms were already lined up under the project, which is being backed by a range of companies including Butlins.
Attractions, such as the London Eye and Alton Towers, are also taking part.
Mr Hunt said: "With the Diamond Jubilee and the 2012 Olympic Games, this year is the perfect opportunity for more of us to holiday in the UK.
"With so much going on, and this fantastic new 20.12% discount scheme, it's a great opportunity to see what Britain has to offer."