The Daily Mail is branching into television, hiring ESPN American football analyst Jesse Palmer to host a daily US syndicated show starting next month.
The New York-based show seeks to replicate the blend of news, sensation, human interest and entertainment which has made the brand’s online offering a transatlantic success.
The Daily Mail newspaper has expanded internationally, with websites based in the UK, US and Australia which claim hundreds of millions of unique visitors per month.
The TV show promises a range of material, “from exclusive stories to breaking news, showbiz, politics, crime, health and science and technology”.
The channel starts broadcasting on September 18 through CBS Television Distribution.
The Mail said Palmer has left his job as a contributor to ABC’s Good Morning America, but will continue to appear on ESPN.
The brand’s click-garnering features include a right-hand column of items about reality stars and other celebrities, popularly dubbed the “sidebar of shame”.
It gathers 244 million unique visitors per month, according to the latest figures.
Martin Clarke, editor-in-chief of DailyMail.com, said DailyMail TV would “tell the stories of the day that matter to our American viewers”.
Executive producers include psychologist and talk show host “Dr Phil” McGraw.