Julien Macdonald has become the "style guru" of Strictly Come Dancing, fellow contestant Abbey Clancey revealed at the Welsh designer's London Fashion Week show.
The model said Macdonald, famous for his embellished party dresses and love of all things glittery, had already been presiding over the dancing show's costume department ahead of the start of the new series.
There was plenty of sparkle on show on the catwalk, with column dresses covered in sequins and intricate spider-web designs, in a palette dominated by nude, silver and gold. But Macdonald said he thought that Strictly, on which he will appear from the end of the month, had even "more colour, more sparkle, more glam" than his clothes.
He took a break from training from Thursday morning, but will be back on the dancefloor from Sunday, adding that he looked forward to the "big bang of glitter and glam" that the dancing contest brings.
Macdonald was inspired by the colour and nightlife of Marrakech when putting together his Spring/Summer 2014 collection, having visited the city for a friend's 40th birthday. The designer said silks, satin and crystals were at the heart of his collection, which he insisted was "for everybody", adding: "I celebrate women". He added that it had been difficult to fit in the dancing with the day job this week, saying: "It's hard to cha-cha-cha and fashion-fashion-fashion."
Clancey, wearing a Julien Macdonald glittering dress to the Goldsmiths' Hall catwalk show, said: "Julien's great. Julien's our style guru on the show, of course. We all had to do a group rehearsal and Julien wasn't there, and he was putting extra sparkles on his top in his dressing room. He's amazing."
Other celebrities at the show included singers Paloma Faith and Eliza Doolittle and Hollywood actress Anna Kendrick.
Celebrities also flocked to the House of Holland show from designer Henry Holland, on day two of this season's London Fashion Week. One Direction star Harry Styles, singer Ellie Goulding, presenter Alexa Chung and model Pixie Geldof were among those in the front row to see the collection of eclectic prints and clashing colours.
Styles said he particularly liked the gun holster mobile phone harnesses in the show, and praised Holland's clothes for being accessible. He said: "There's so many things on the catwalk and they're really cool, but you're not going to wear it to get a pint of milk - but with Henry's stuff, you can."
Girls Aloud singer Nicole Roberts said of her friend Holland: "He's ridiculously talented and his show is always so innovative, creative and so exciting."