The charity Help For Heroes has been swamped with donations, leading to its website crashing after Drummer Lee Rigby was murdered while wearing one of its tops.
The popular military support group was deluged with calls, donations and demands for its merchandise, prompting its website to collapse from the massive internet traffic.
Supporters took to Twitter and social networks in a bid to boost the charity's coffers after the 25-year-old was hacked to death in Woolwich, south-east London, on Wednesday.
Celebrities such as Michael Vaughan, the ex-England cricketer, and the adventurer and broadcaster Ben Fogle were among those urging well-wishers to give money to the charity.
A host of other famous faces, including politicians, TV presenters, sports stars and actors also spoke out in support of Help For Heroes.
Top Gear host Jeremy Clarkson told The Sun: "I'm not afraid to wear a Help For Heroes T-shirt. Contrary to what that lunatic said, I'm not frightened of showing my support for the charity. Nobody should be afraid of these deranged lunatics. I have always given Help For Heroes my full support and nothing changes. The people who did this in Woolwich are not terrorists, they are deranged lunatics. Everyone should show their support for Help For Heroes at this time."
Prime Minister David Cameron tweeted his support and a photo of him wearing a Help For Heroes wristband, saying: "Proud to support @HelpforHeroes in tmrw's @TheSunNewspaper in memory of Drummer Lee Rigby #H4H", while Oscar winner Dame Helen Mirren donned a Help For Heroes polo shirt to offer her support. She told the newspaper: "I think Help For Heroes is a fantastic organisation - it is a charity that does amazing work. This attack won't stop that and hopefully Help For Heroes will just get stronger."
Labour leader Ed Miliband and London mayor Boris Johnson also gave their support, as did Britain's Got Talent judge Amanda Holden, former Coronation Street actress Helen Flanagan, footballer Frank Lampard, rugby star Jonny Wilkinson and TV presenters Ross Kemp and Jeremy Kyle.
Bryn Parry, founder of Help For Heroes, told The Sun that it was "very personal and poignant" to see the victim in one of the charity's tops.
He said: "We have taken this like any family - we reel from shock and we act by coming closer together. It just makes us more determined. Our phones are ringing red-hot. When there is a peak in violence, there's a reaction from the British public. Help for Heroes is carrying on as normal. People want to show respect for our men and women serving across the world. I deeply respect them. It's their duty to serve, it's our privilege to support."