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Facebook drops out of top 10 most valuable global brands – report

The social media platform dropped five places to 14 this year after peaking at eighth place in 2017.

File photo dated 25/03/18 of the Facebook logo displayed on a smartphone.
File photo dated 25/03/18 of the Facebook logo displayed on a smartphone.

By Josie Clarke, PA Consumer Correspondent

Facebook has dropped out of the top 10 most valuable global brands as Apple, Google and Amazon retained the first three places.

Facebook dropped five places to 14 this year after its brand value dropped by 11.8% to 39,857 million US dollars (£30.8 million), having first entered the Interbrand Best Global Brands report in 2012 at number 69 and peaking at eighth place in 2017.

Apple, Google and Amazon remain at first, second and third place respectively, while Uber and LinkedIn have both entered the top 100 for the first time at 87 and 98 respectively.

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Source: Interbrand

Apple’s brand value grew by 9% to 234,241 million US dollars (£181 million) while Google’s grew by 8% to 167,713 million US dollars (£130 million).

The remainder of the top 10 includes Microsoft at number four, followed by Coca-Cola, Samsung, Toyota, Mercedes-Benz, McDonald’s and Disney.

Only four British brands feature in the ranking this year – HSBC, Land Rover, Mini and Burberry, after Johnny Walker fell from the 2018 listing.

Both HSBC and Mini grew 5% in value while Burberry grew 4%.

However Land Rover saw more troubled times, seeing a loss of 6% in brand value on last year.

Mastercard, at number 62, saw the biggest growth in brand value at 25%, while other top performers include Gucci (23%) and Adobe (20%).

Of the 100 brands, 26 saw double digit percentage growth.

PA

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