Oysters may be the food of love but they are also "food hell" for 40% of Britons, who are turning to the humble steak to woo their valentine.
Oysters ranked behind only tripe (59%) and tongue (43%) in a survey by BBC Good Food to identify the most hated foods.
Some 69% of Britons described breakfast in bed as a 'crumbly mess', while only 13% said they enjoyed the treat.
Meanwhile, searches for steak on the bbcgoodfood.com website rocketed by 80% last year on Valentine's Day and are up 93% this year.
BBC Good Food digital editor Hannah Williams said: "Our behaviour changes at Valentine's Day, with people often thinking they need to do something very different food-wise to impress their lover.
"However the truth of the matter is keeping it simple is the answer. If you've not done oysters before then the message is don't. This came out in the survey as one of our least favourite dishes, while the vast majority of people also don't want to receive breakfast in bed."
Figures from the personal finance app Money Dashboard suggest that the amount spent by those celebrating Valentine's Day is set to increase 17% on last year to an average of £165.
Those behind the app found that spending on bouquets, romantic drinks, dinners and nights away is up £24 from £141, mainly because of rising hotel and flower prices.
It said industry figures show that hotel rates in the UK and Ireland's major cities increased by at least 9% year-on-year in 2014.
Money Dashboard spokesman Kalpana Fitzpatrick said: "Low inflation has been helping our money go further in recent months but these figures show how easy it is to be caught up in the moment and caught out by rising prices for particular purchases.
"A little thought goes a long way with the one you love - and what you do is far more important than what you spend, so don't break the bank to show how you feel this weekend."