Host Zoe Ball loses 780,000 listeners on Radio 2 show
Zoe Ball has shed more than three quarters of a million listeners on her BBC Radio 2 Breakfast Show over the past three months, new research shows.
The drop of around 780,000 listeners in the second quarter of the year marks the programme's lowest audience listening figure in nearly 10 years, according to the latest figures released by audience research body Rajar.
Ball took over from previous host Chris Evans in January and initially managed to maintain a steady listenership until March, with an average weekly audience of 9.05 million - almost unchanged from the 9.07 million for Evans's final three months.
However, in the period from April to June, the programme has dropped to 8.27 million weekly listeners.
The last time the audience was as low was in the third quarter of 2010, with 8.14 million listeners recorded during Evans' first year as host.
Despite the decrease, Ball still has the most popular breakfast programme across England.