Huge whisky collection to remain in Edinburgh after new deal struck
A 10-year loan has been agreed for the Diageo Claive Vidiz Collection to remain at the Scotch Whisky Experience on the Royal Mile.
The most extensive private Scotch Whisky collection in the world has secured a new 10-year loan deal for its public display.
More than 1.5 million people have visited the Diageo Claive Vidiz Collection since it first went on display in the Scotch Whisky Experience on the Royal Mile in Edinburgh in 2009.
The 3,384-bottle collection, which includes a vast array of iconic brands, was gathered over 35 years by Brazilian businessman and whisky aficionado Claive Vidiz.
One of the rarest bottles in the collection – and the oldest – is a Buchanan’s whisky dating back to 1897.
The Scotch Whisky Experience has been the custodian of the Diageo Claive Vidiz Scotch Whisky Collection since its 2009 arrival, after it was acquired by Diageo and shipped back to Scotland.
Christine McCafferty, Diageo’s chief archivist, said: “The Diageo Claive Vidiz Collection is uniquely eclectic, with brands from across the whole industry and ranging from extremely rare bottlings to everyday drams from years gone by.
“It really gives visitors a fascinating insight into our whisky history.
“Scotch whisky tourism is a huge growth opportunity for Scotland and we are pleased that our collection will continue to be one of the jewels in the Scotch whisky tourism crown.”
Susan Morrison, chief executive of the Scotch Whisky Experience, welcomed the agreement.
She said: “After 10 years of seeing the collection every day we still have the privilege of seeing the reaction of surprise and delight on the faces of each of our visitors as they enter the collection vault for the first time.”