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In Video: Wizarding World Of Harry Potter arrives at Hamleys toy store

A new Potter-themed floor has been unveiled at the flagship store on Regent Street, central London.

World-famous toy shop Hamleys has created an area dedicated entirely to JK Rowling’s wizard creation Harry Potter.

The Wizarding World Of Harry Potter showcases toys inspired by the books and films and hosts regular toy demonstrations as well as photo opportunities, competitions and a flying golden snitch.

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