An investigation has been launched into the death off a kite surfer who got into difficulty off a crowded beach.
Sean Sands, who was in his 40s, died after the incident off Hunstanton beach in Norfolk at about 3.30pm on Saturday.
The beach was full of families and watersports enthusiasts enjoying the warmest day of the year so far.
The British Kitesports Association - the sport's national governing body - has confirmed it will investigate the circumstance surrounding his death.
Mr Sands was a long-standing member of Hunstanton Sailing Club, which said he had lost control of his kite and was unable to trigger his emergency quick release.
Hundreds of tributes have been paid to Mr Sands, who had young children, on the club's Facebook page.
One read: " There are no words fitting enough to comfort friends and family but the weight of this terrible tragedy is felt by all watersports users across Norfolk and beyond."
The club paid tribute to Mr Sands, saying: "Sean was a hugely popular character and someone who made everyone feel like they were a close friend."
Mr Sands was also a member of the nearby King's Lynn Triathlon Club.