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London fashion brand sees sales rush after Meghan label faux-pas

Self-Portrait, based in Mayfair, is among a number of designers to have seen a surge in interest thanks to the Duchess’s recent fashion choices.

A London fashion brand has seen a 400% increase in visits to its website after the Duchess of Sussex inadvertently wore a dress with the tag still attached.

Self-Portrait, based in Mayfair, said its first unit of the £345 red outfit Meghan wore quickly sold out after photos of the fashion faux-pas were published.

It claimed sales have since increased by 35% in the UK, and in the US they have jumped 41%.

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A label could be seen hanging from a dress worn by the Duchess of Sussex in Tonga earlier this week (PA)

Other brands worn by the Duchess during the current royal tour have also said they have seen a boost in interest as a result.

Meghan, travelling with her husband Harry, began the tour in a white shift dress by Australian designer Karen Gee – an outing which marked her first public appearance since it was announced she is pregnant.

The resulting surge in people seeking out the £977 “Blessed” dress prompted the company’s website to crash.

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Meghan in the grounds of Admiralty House in Sydney (PA)

Meanwhile, French designer Martin Grant said sales had “hugely” increased after Meghan wore a range of items from the brand, including a beige trench coat and a maxi sundress.

And there was a spike in Google searches for “Emilia Wickstead” shortly after she wore a custom-made black outfit by the designer at the opening of the Anzac Memorial in Sydney.

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The Duchess looked elegant in black at the Anzac Memorial opening event in Sydney (PA)

Other fashion highlights during the Duke and Duchess’s tour so far include a navy Stella McCartney cape dress, a grey plaid blazer from Serena Williams’s clothing collection, and a white pearl dress by Australian label Zimmerman, matched with a Stephen Jones hat and Aquazzura “Denzure” black bow pumps.

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The Duchess during an official welcome ceremony at Albert Park in Suva as the couple arrived in Fiji (PA)

The Duchess has also displayed her interest in ethical fashion on the trip, wearing environmentally-friendly Veja-10 trainers while watching the Invictus Games sailing competition and a striped dress by sustainable fashion brand Reformation during a visit to Fraser Island.

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