Lord Prescott slams Labour approach
Labour's campaign strategy is being driven by "the pointy-heads not the lionhearts", former deputy prime Lord Prescott has warned.
With recent opinion polls suggesting that Labour's lead over the Conservatives has vanished, Lord Prescott said the party needed an injection of passion if it is to regain power at the general election in May.
"To be frank, our campaigns have not been very successful. From the 2010 general election to local and European elections and by-elections, it seems strategy is driven by the pointy-heads not the lionhearts," he wrote in his column in the Sunday Mirror.
"The Scottish referendum campaign was only saved by dedicated old-school campaigners like Gordon Brown and Jim Murphy who went out and spoke with passion about Labour's values, achievements and positive case for the future.
"In these last six months we need passionate campaigners to sell our popular policies."
His comments will add to the pressure on Ed Miliband, who has been criticised for being too much of a "policy wonk" and failing to connect with voters.