Minimum alcohol pricing 'disliked'
Public opinion is sceptical that the Government's controversial plans to introduce a minimum price for alcohol of at least 40p a unit, is likely to bring about an immediate drop in alcohol consumption, new research has suggested.
Doubts exist that the proposed move will be "effective" in cutting alcohol use, a focus group study published in the journal BMC Public Health concluded.
An analysis of the views of 28 focus groups, involving 218 people from across different community groups, identified scepticism of minimum pricing as an effective means to lower "harmful" alcohol consumption. It pinpointed a "dislike" of the policy, including perceptions it "punished" the moderate drinker, as well as concern the policy might worsen existing social problems.
The study said: "There was a general perception that the policy was aimed at "problem" and underage drinkers. Participants expressed some qualified support for the policy, but stated that it would only work as part of a wider campaign including other educational elements."
It concluded: "There was little evidence to suggest that people would support the introduction of a minimum price per unit of alcohol policy. Scepticism about the effectiveness of the policy is likely to represent the most significant barrier to public support.
"Findings also suggest that clearer educational messages are needed to dispel misconceptions regarding the effectiveness of the policy and the introduction of the policy as part of a package of government initiatives to address excess alcohol consumption might be the best way to advance support for the policy."
A consultation on the proposals, which are intended to tackle anti-social binge drinking and reduce alcohol-related illness, is expected to be launched within days.
The plans polarise opinion, with health campaigners backing the move and drinks companies warning that it will "unfairly punish" millions of people, and there are signs of divisions between ministers.
The Government announced in March that it intended to introduce a minimum price but the consultation has been beset by delays. There are fears that the move may break EU laws.
Although ministers have spoken of 40p a unit, it is unclear whether this week's publication will even propose a level for the minimum price to be set at. Some supporters of the move are calling for a minimum price as high as 50p. As well as a minimum price per unit, ministers are planning tough curbs on multi-buy discounts which could affect people who, for example, buy wine by boxes of six.