The BBC opened itself up to "predictable ridicule" and lowered its reputation by hiring an executive from the US to oversee its Salford Quays move, an influential group of MPs has said .
They claimed the use of Guy Bradshaw, whose home is in Kentucky, as the "migration manager" for the production move to the north of England lowered "the esteem of the BBC".
The finding was part of a wide-ranging report into the BBC by the Culture Media and Sport Select Committee which was critical of the way the hastily-concluded licence fee settlement was agreed last year.
And MPs were also critical of the BBC's failure to publish information about top stars' pay 10 months after outgoing BBC Trust chairman Sir Michael Lyons had pledged to do so.
The committee has been considering the licence fee deal struck in October last year as well as other aspects of the BBC, and reserved some of its most strongly-worded criticism for the BBC's decision to use a US-based "migration manager".
Mr Bradshaw was hired to oversee the transition of staff from London to the new Media City complex in Salford, commuting from his US home.
The committee said the appointment "simply opened the BBC up to self-inflicted and predictable ridicule".
It continued: "Such decisions cannot simply be dismissed as inconsequential gaffes. They lower the esteem of the BBC, its senior management and the Trust in the eyes of the public and its own staff."
The committee said it was a task for new BBC Trust chairman Lord Patten "to ensure that the BBC is seen always to lead by example in the future".
Committee chairman John Whittingdale said: "The way the new licence fee was agreed - a short, private, negotiation between the BBC and the Government - did not do much to inspire confidence in the independence, transparency or accountability of the process."