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Mums launch missing child alert campaign

By Martha Linden

The mother of murdered schoolgirl April Jones has joined Kate McCann to launch a new campaign aimed at signing up at least a million people to a missing children's alert scheme.

Coral Jones and Mrs McCann, mother of missing Madeleine, unveiled a digital billboard at King's Cross station in London promoting an enhanced Child Rescue Alerts system to inform the public about missing children whose lives are considered at risk.

The scheme will use social media including text messages, email and digital billboards in addition to traditional broadcast media to issue the alerts when it is launched on Sunday, International Missing Children's Day.

The scheme, the responsibility of the National Crime Agency (NCA) in partnership with the charity Missing People and Groupcall Limited, already has 25,000 people signed up. Organisers have a target of a million by the end of the year.

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