Support is to be offered to older jobseekers as part of a Government drive to tackle ageism.
A UK-wide scheme set to launch in April will provide "intensive" help to the over-50s, focusing on getting online and finding jobs will smaller firms.
Ministers said that if the 1.2million older unemployed people were to find work, it could add £50bn to the economy.
Employment Minister Esther McVey added: "There are more and more older workers wanting to make the most of their skills and experience in a new career.
"Despite the recent impressive trends in over-50s getting back into work, older workers still in face outdated stereotypes.
"Not only is this a waste of talent and skills, it's a missed opportunity for businesses to make their most of their experience to support younger colleagues."
And Caroline Abrahams, charity director of Age UK, said: "For too long the plight of unemployed older workers has gone under the radar despite evidence that it's harder for people aged 50 and over to get back into a job than any other age group."