Offers 'not behind food waste'
The idea that supermarket special offers are the main culprits for food waste is a myth, according to research.
The British Retail Consortium (BRC) said research carried out by waste reduction group the Waste & Resources Action Programme (WRAP) found 44% of shoppers think buying food on offer leads to a greater amount being thrown away.
But the survey, which polled around 1,800 adults in Great Britain online, found that just 4% actually wasted food bought as part of a promotion.
The research also showed the most common type of promotion is a straight price reduction, with "buy one get one free" (BOGOF) offers accounting for less than 2% of all products bought.
The BRC said the debate about food waste should focus on helping households reduce the amount they throw away rather than blaming retailer practices.
British Retail Consortium head of environment Bob Gordon said: "This research is extremely helpful. It clearly shows that, while people assume other shoppers are wasting food they buy on promotion, over 90% are not wasting it themselves.
"Households throw away 30% of the food they buy. This new evidence demonstrates BOGOFs are not to blame. The amount of food waste produced by households has been coming down - with the help of retailers - but there's more to do.
"Our critics should join us in addressing the real reasons for food waste. We need to educate people to shop smarter and do better at managing the storage and use of food in their homes rather than blaming promotions.
"Price competition between the supermarkets is keeping costs down for hard-pressed consumers at a time when fuel and utility bills are sky-high.
"There are loads of promotions on the shelves because they're highly valued by customers. Let's stop wasting time talking about promotions causing food waste when it's clearly not the issue."