Online boost aids Ikea sales rise
Furniture firm Ikea has reported that UK sales climbed by 11% to £1.4bn in the year to August 2014.
Online sales increased by 26.8% during the year, while sales of products designed to help customers save energy, reduce and sort waste and use less water went up by 29%.
The business insisted that the uplift in online numbers did not impact on store numbers however, with 5% more visitors than during the previous year.
Gillian Drakeford, UK country retail manager, said the company was investing £27 million to lower prices in the next year, and claimed that this was "the largest investment into lowering prices we've ever made in a single year".
She commented: "We are delighted to report such positive growth here in the UK for the third year running. What is really encouraging is that this growth has come from our existing business, not relying on a bricks and mortar expansion programme.
"Over the past year we have been focused on really understanding how our customers live at home here in the UK, and presenting our unique product range in a relevant and inspiring way in each of our stores.
"We have continued to invest in making it easier for our customers to shop with us and are thrilled that these investments have resulted in another year of fantastic growth."
At a global level, the Swedish interiors business reported an improved profit for the 2013 financial year, up to 12.7 billion euros (£9.95 bn) from 11.9 bn euros (£9.32 bn) in 2012. Revenue also increased from 27.6 bn (£21.6bn) to 28.5 bn euros (£22.3bn) .