The Duke of Cambridge has made an impassioned plea to stop illegal poaching in a message to launch a new version of the Angry Birds game highlighting the outlawed trade.
Prince William warned the "illegal slaughter of tens of thousands of animals" is pushing species "to the brink of extinction" and bankrolling criminal and terrorist gangs. His message was recorded to launch an online tournament of a new Angry Birds game which features animated Pangolins - a species of scaly ant-eaters and one of the most world's endangered animals.
Any of the estimated 200 million Angry Bird players worldwide can log in to play the game, which has been created with William's United for Wildlife charity.
William warned that without urgent action, some of the world's most-loved creatures will die out within a generation.
He said: "This criminal trade is responsible for the illegal slaughter of tens of thousands of animals a year, famously elephant and rhino. These species are being pushed to the brink of extinction due to poaching. These magnificent creatures will die out in the wild during my lifetime if we do not take notice now."