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Shoppers 'prefer Aldi and Lidl'

Budget stores Aldi and Lidl have outperformed Marks & Spencer for the first time in an annual supermarket satisfaction report.

The Which? survey of more than 11,000 members placed Waitrose in the top spot for the third year running, receiving a score of 83% and praise for its staff and products.

The "big four" supermarkets - Tesco, Asda, Sainsbury's and Morrisons - failed to impress customers as much as budget alternatives Aldi and Lidl, who were ranked second and third respectively. Marks & Spencer came fourth.

Meanwhile, Tesco and The Co-operative were given the joint lowest score of 46%. The former was awarded just two out of five stars on a range of subjects including customer service, own brand products and store environment.

Aldi and Lidl were both given four stars for the quality of their fresh produce and value. One Which? member commented: "I'm a new Aldi shopper and it's surpassed all expectation."

A spokesman for The Co-operative Food said: "Clearly we are disappointed by these results, but we are working hard to modernise the business and are investing heavily in improving all aspects of our offer, including product quality and availability.

"This is already paying off with our premium Truly Irresistible range scoring well."


From Belfast Telegraph