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Snow sparks holiday bookings surge

The freezing weather has led to a surge of bookings for overseas holidays, according to travel companies.

Holiday firm Travel Counsellors reported a 20% increase in bookings, with a large rise in the number of people opting for a break over Christmas and into January.

Online travel company www.lowcostholidays.com said its website traffic was up 60% since the first snow fell.

Hotels.com reported a huge rise in searches on its site for holidays in Miami.

Travel Counsellors said destinations outside the eurozone such as Egypt and Turkey were proving popular as well as all-inclusive trips. It added that more people were opting for 10-11 night breaks rather than the traditional two weeks.

Lowcostholidays.com said top searches on its site were for holidays to the Canary Islands, Dubai and Thailand. Top short-break destinations were Madrid and Barcelona.

Hotels.com said searches to Miami had risen almost 700% compared with the same time last year. The next-biggest rise was for Granada in Spain, followed by Florence in Italy and Orlando in Florida.

Hotels.com communications director Alison Couper said: "With the cold weather predicted to stay over December, it's evident holidaymakers want to get as far afield as possible."

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