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Wealthier people ‘more likely to see lifestyle improvements during pandemic’

Nearly a third of ‘mass affluent’ people said their work-life balance improved during the coronavirus pandemic, according to LV=.

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Wealthier people are more likely to feel that certain aspects of their life, including their work-life balance, improved during the coronavirus pandemic than the general population, according to research for LV= (Joe Giddens/PA)

Wealthier people are more likely to feel that certain aspects of their life, including their work-life balance, improved during the coronavirus pandemic than the general population, according to research for LV= (Joe Giddens/PA)

Wealthier people are more likely to feel that certain aspects of their life, including their work-life balance, improved during the coronavirus pandemic than the general population, according to research for LV= (Joe Giddens/PA)

Wealthier people are more likely to feel that certain aspects of their life improved during the coronavirus pandemic than the general population, a survey suggests.

Nearly a third (32%) of employed people who were defined in the survey as “mass affluent” said their work-life balance improved, which was higher than the overall working population (27%).

LV=, which commissioned the research, defined people as being mass affluent if they had assets of between £100,000 and £400,000, excluding housing.

Just over a quarter (26%) in the mass affluent group said their diet is better now than before the pandemic – compared with a fifth (20%) of the general population.

A similar proportion (25%) said their fitness is better – against 18% of the general population.

The pandemic has caused millions of people to re-evaluate their prioritiesClive Bolton, LV=

And 27% of mass affluent people who have a partner said their relationship had improved during the pandemic.

This was also higher than the 21% of the general population who felt the same way.

The survey of 4,000 people across the UK was carried out for LV=’s wealth and wellbeing monitor.

Clive Bolton, managing director of protection, savings and retirement at LV=, said: “The pandemic has caused millions of people to re-evaluate their priorities.”

The research also found that 79% of people generally who worked from home during the pandemic want that to continue.

Just over three-quarters (76%) of those who did online grocery shopping want to continue buying online and 68% of adults who were able to do the school run more often during the pandemic want to continue doing it.

More than half (58%) of parents who attended school parents’ evenings remotely would like this to continue and 44% of people said they would like remote appointments with their GP to carry on.

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