Wimbledon turns to F1 for inspiration on improving queue experience
Thousands of people wait day after day for a chance to see the world’s top tennis stars at the tournament.
Wimbledon bosses are looking at how the queue experience can be improved for fans, taking inspiration from Formula 1.
Every year thousands of people queue day after day for a chance to see the world’s top tennis stars battle it out at the Championships.
Some of the most dedicated set up camp in a bid to secure their place at the front of the queue.
While people tend to be in good spirits, the wait can be very long and tiring.
Alexandra Willis, All England Lawn Tennis Club head of communications, content and digital, said they were looking at how the queue could be improved.
Referring to Formula 1 setting up fan festivals at grands prix, she added: “Seeing other sports push the boundaries like that is great for Wimbledon because it challenges us to see what we should be doing”.
“People do come to Wimbledon for the tennis, but they also come for the experience.
“We have been looking at how to improve the queue experience and now there is wifi in the queue, there are screens and we do entertain people while they are waiting.”
She added that while this was all nearer the front of the famous queue, Wimbledon was also looking to see what could be done further back.
“We have a fantastic relationship with Merton Council. We work very closely with them on how we can improve and enhance the experience.”
However, Ms Willis said there were no plans for F1-style fan festivals in the queue.
She was speaking before the ladies’ singles semi-finals got under way on Centre Court.
Among the stars sitting in the Royal Box are Dame Shirley Bassey, Sir Cliff Richard and actor Stanley Tucci.