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Yellow Pages embarks on final chapter

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Actor Norman Lumsden played author JR Hartley in Yellow Pages' most famous advert

Actor Norman Lumsden played author JR Hartley in Yellow Pages' most famous advert

PA Archive/PA Images

Actor Norman Lumsden played author JR Hartley in Yellow Pages' most famous advert

The Yellow Pages telephone directory, through which fictional author JR Hartley managed to find an out-of-print book, will no longer be printed after 2019.

Its owner Yell announced yesterday the famous weighty tome will enter its final print run, with the first of 104 editions being distributed in Kingston, south-west London, from January next year.

The last will be delivered in 2019 in Brighton, where the first edition was published as a classified section in 1966.

Yell, owned by the Hibu Group, said the decision marked the company's transition to a "purely digital business".

As part of the move, Yell said it aims to help a million businesses be found on its online directory by 2020.

Richard Hanscott, CEO of Yell, said: "After 51 years in production Yellow Pages is a household name and we're proud to say that we still have customers who've been with us from the very first Yellow Pages edition in 1966."

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