Young people and anyone who tries to spur on others to do better will make up the bulk of the runners in the Olympic Torch Relay, London 2012 has announced.
It wants half of the 8,000 torch relay runners to be people aged between 12 and 24 and the rest to include people with a story of achievement or contribution to the local community.
With one year to go before the Olympic Flame reaches British shores marking the start of the 70-day countdown to the Games, London 2012 chairman Lord Coe pledged that "ours will be a Games that takes place on your doorstep".
He hopes that the 8,000-mile relay, starting in Lands End through to Wales, the Highlands and very possibly across to Dublin, before the torch arrives at the opening ceremony on 27 July 2012 will kick off an infectious stream of national pride and celebration.
He hopes the London 2012 relay will tap into the similar vein of pride that he felt when he was one of the torchbearers at last year's Vancouver Winter Olympics.
Lord Coe, a two-time 1,500m Olympic champion, said: "The power of the flame and the torch is palpable. I have seen it in the Games that I have competed in and the Games that I have worked in.
"Its impact was not just about the expectation of great sporting performances. I shall never forget listening transfixed to the personal odyssey of those with me that day who also took part in the relay.
"For many it changed their lives and as it made its way across Canada's huge land mass, Vancouver's Games became Canada's Games - that is our intention too and ours will be a Games that takes place on your doorstep."
London 2012 said that 90% of the 8,000 torchbearer places would be made available to the public. London 2012 will have 2,012 spots and the rest will be split between sponsors including Coca-Cola, Lloyds TSB and Samsung.
Nominations can be made online - at www.london2012.com/olympictorchrelay - for six weeks up to 11.59pm on June 29 2011. London 2012 will set up regional judging panels to help make the final choices.