Ukip has a new logo, but its design has drawn comparisons with that of the Premier League – even leading the footballing body to seek legal advice.
A party spokesman insisted the design, which features a purple lion on a white background like the Premier League’s, “is not a rip-off” and stressed that Ukip had “checked” that it does not infringe copyright, declaring: “We’re not that stupid.”
Despite the assertion, the Premier League’s legal team is understood to be looking at the image.
UKIP's new logo is just the Premier League lion with a thorn in his paw pic.twitter.com/G4fVs5hrMQ— Lily Bailey (@LilyBaileyUK) September 29, 2017
UKIP's new logo looks like someone stood on the Premier League's tail. pic.twitter.com/AJh0fDvMqj— Andrew Westley (@handsomefish) September 29, 2017
Ukip chairman Paul Oakden told BBC Two’s Daily Politics: “I’m not worried. For a start, I don’t mind Ukip being associated with the Premier League.
“If they (the Premier League) feel they have a right to take legal action I’m sure they’ll consult with their lawyers.”
The logo has already sparked a war of words between Ukip and Gary Lineker – who was quick to react when seeing the design.
“Gary Lineker is a very well-known, somewhat sanctimonious, extremely well-paid TV celebrity who has their own opinions,” said a Ukip spokesman.
To which Lineker cheekily replied…
But I'm working hard on having someone else's opinions. https://t.co/tO5YHfwoEU— Gary Lineker (@GaryLineker) September 29, 2017
Not all of the reaction to Ukip’s new logo has been regarding the Premier League link however.
Some believed there was a message etched in the lion’s face.
UKIP Lion has reached that point in the night at which he suddenly realises how lashed he is. pic.twitter.com/WD7yb06l0w— Mark Wallace (@wallaceme) September 29, 2017
Meanwhile, others decided they could have some fun with its design.
I made the Ukip logo more anime pic.twitter.com/nCwCwlzr14— Left Inside (@leftoutside) September 29, 2017
Although, some of these remakes were a little childish.
And finally, some were lamenting Ukip’s former pound sign logo.
The Â£ has fallen so badly it's even dropped off the #UKIP logo ......— jesuiseu 🇪🇺 (@48notwrong) September 29, 2017
Farewell pound sign…